Privacy policy
Privacy Policy
Last updated: April 9, 2026
1. Introduction
Our company (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) or make a purchase from us. It also tells you about your rights under applicable laws, including the European Union‘s General Data Protection Regulation (GDPR) for our customers in Europe. We transact in Euros (EUR) and sell home furnishings and small furniture.
Please read this Privacy Policy carefully. By accessing or using our Site, you agree to the collection and use of your information as described herein. If you do not agree, please do not use our Site.
2. Data Controller
Our company is the data controller responsible for your personal data. Our contact details are:
Our Team
321 Reno Ct, Lexington, KY 40509
Email: buy@homefurnit.com
Website: [our website]
3. Information We Collect
We may collect and process the following categories of personal data:
3.1 Information you provide directly to us
·
Identity Data: name, username, date of birth (if you create an account)
·
·
Contact Data: billing address, shipping address, email address, phone number
·
·
Financial Data: payment card details (processed by our payment partners, not stored by us), transaction history
·
·
Account Data: your login credentials, preferences, wishlist items
·
·
Communication Data: any correspondence you send us via email or contact forms
·
3.2 Information we collect automatically when you use our Site
·
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, device identifiers
·
·
Usage Data: pages visited, products viewed, search queries, clickstream data, referral source, date and time of visits
·
·
Cookies and similar tracking technologies (see Section 11)
·
3.3 Information we receive from third parties
·
Payment processors (e.g., Stripe, PayPal) – we receive confirmation of payment but not full card numbers
·
·
Shipping carriers (e.g., DHL, UPS, FedEx) – delivery status updates
·
·
Analytics providers (e.g., Google Analytics) – aggregated usage data
·
4. How We Use Your Information
We use your personal data for the following purposes, relying on legal bases under GDPR (where applicable):
|
Purpose |
Data categories used |
Legal basis (for EU customers) |
|
Process and fulfill your orders |
Identity, Contact, Financial, Transaction |
Performance of contract |
|
Manage your account and wishlist |
Identity, Account |
Performance of contract / Consent |
|
Communicate with you about orders, returns, or support |
Identity, Contact, Communication |
Performance of contract / Legitimate interest |
|
Send marketing emails (if you opt in) |
Identity, Contact |
Consent |
|
Improve our website, products, and customer experience |
Technical, Usage |
Legitimate interest |
|
Detect and prevent fraud |
Identity, Technical, Transaction |
Legitimate interest / Legal obligation |
|
Comply with legal obligations (tax, accounting, etc.) |
Identity, Contact, Transaction |
Legal obligation |
5. Sharing Your Information
We do not sell your personal data to third parties. We may share your data only in the following circumstances:
·
Service providers: We engage trusted third parties to perform functions on our behalf, such as payment processing (Stripe, PayPal), order fulfillment and shipping (DHL, UPS, FedEx, local postal services), email delivery, customer support tools, and analytics (Google Analytics). These providers have access only to the data necessary to perform their functions and are contractually obligated to keep it confidential and secure.
·
·
Legal compliance: We may disclose your data if required by law, court order, or government regulation, or to protect the rights, property, or safety of our company, our customers, or others.
·
·
Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner. We will notify you via email or a prominent notice on our Site.
·
·
With your consent: We may share your data for other purposes with your explicit consent.
·
6. International Data Transfers
Our company is based in the United States, and your personal data may be transferred to, stored, or processed in the United States or other countries outside the European Economic Area (EEA). For EU customers, we ensure that appropriate safeguards are in place for such transfers, such as:
·
Standard Contractual Clauses approved by the European Commission, or
·
·
Transfers to the US based on the EU-US Data Privacy Framework (if applicable), or
·
·
Other lawful mechanisms.
·
By using our Site and providing your data, you acknowledge that your data may be transferred to countries with different data protection laws. We take steps to protect your data as described in this policy.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data against accidental loss, unauthorized access, alteration, or disclosure. These measures include:
·
Secure Socket Layer (SSL) encryption for all data transmitted between your browser and our Site
·
·
Restricted access to personal data within our organization (only employees who need to know for their roles)
·
·
Regular security audits and vulnerability scanning
·
·
Pseudonymization and encryption where feasible
·
While we strive to protect your data, no transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. If we become aware of a data breach affecting your data, we will notify you and relevant authorities as required by law.
8. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Specific retention periods:
·
Order data: 7 years from the date of last transaction (to comply with tax and warranty obligations)
·
·
Account data: until you close your account, plus 2 years for potential reactivation
·
·
Marketing data: until you unsubscribe, plus 30 days for processing the request
·
·
Technical and usage data: 14 months (typical retention for analytics)
·
After retention expires, we will delete or anonymize your data.
9. Your Rights (For EU and EEA Customers)
Under the GDPR, if you are located in the European Union or European Economic Area, you have the following rights:
·
Right to access: You can request a copy of the personal data we hold about you.
·
·
Right to rectification: You can ask us to correct inaccurate or incomplete data.
·
·
Right to erasure (right to be forgotten): You can ask us to delete your data in certain circumstances (e.g., no longer necessary for purposes, you withdraw consent, or data processed unlawfully).
·
·
Right to restrict processing: You can ask us to temporarily stop processing your data in certain situations.
·
·
Right to data portability: You can request a machine-readable copy of your data to transfer to another service.
·
·
Right to object: You can object to processing based on legitimate interests, including direct marketing.
·
·
Right to withdraw consent: If processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.
·
·
Right to lodge a complaint: You have the right to lodge a complaint with your local supervisory authority (e.g., the Information Commissioner‘s Office in the UK or the relevant EU data protection authority).
·
To exercise any of these rights, please contact us at buy@homefurnit.com with the subject line “Privacy Request”. We will respond within 30 days. We may need to verify your identity before processing your request.
10. Your Rights (For Non-EU Customers)
If you are located outside the EU, you may have similar rights under your local laws. Please contact us to inquire about applicable rights. We will make reasonable efforts to accommodate your requests where required by law.
11. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to enhance your browsing experience, analyze traffic, and personalize content. Cookies are small text files stored on your device. We use:
·
Strictly necessary cookies: Essential for the Site to function (e.g., shopping cart, login). No consent required.
·
·
Functional cookies: Remember your preferences (e.g., language, currency). Consent optional.
·
·
Analytics cookies: Help us understand how visitors use our Site (e.g., Google Analytics). Consent required.
·
·
Marketing cookies: Track your activity to show relevant ads on other platforms. Consent required.
·
You can manage your cookie preferences through our cookie banner when you first visit the Site, or via your browser settings. Disabling certain cookies may affect Site functionality.
12. Children‘s Privacy
Our Site and products are intended for adults over the age of 18. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us so we can delete it.
13. Third-Party Links
Our Site may contain links to third-party websites, plugins, or applications (e.g., social media buttons). Clicking those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.
14. Do Not Track Signals
Some browsers transmit “Do Not Track” (DNT) signals. Our Site does not currently respond to DNT signals because no uniform standard has been adopted. However, you can opt out of targeted advertising through your browser or device settings.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by a revised “Last updated” date. If we make material changes, we will notify you prominently on our Site or via email before the change takes effect. Your continued use of the Site after any changes constitutes acceptance of the updated policy.
16. Contact Us
For any questions about this Privacy Policy, your data, or to exercise your rights:
Our Team
321 Reno Ct, Lexington, KY 40509
Email: buy@homefurnit.com
Website: homefurnit.com
Please allow up to 30 days for a response.